Human centered design, research and creative strategy.

My story is that of an industrial designer turned interaction designer, turned design strategist, turned digital product designer. Over a decade of professional experience has given me a global perspective through positions in NYC, San Francisco and London, and projects based in Latin America and East Asia.

I’m currently proud member of the team that brings the Spotify experience to the ears of listeners around the world. Prior to this I ran product, service and strategy projects as a design lead at IDEO in London.

A hybrid background has made me agnostic to industries and mediums – I’ve designed for assistive technology, public media surfaces, creative digital tools, media consumption, exhibitions, retail and education, in all formats from web, mobile, hardware, IoT and physical environments.

I base my design intuition on research into people’s needs. I tackle complex challenges by being data informed, while remaining open to the inspiring quirks of human behavior.