I turn strategic intent into shared direction through design.

I started out in industrial design and gradually moved into interaction and digital product design, with strategy becoming a natural part of the work along the way. Over the past couple of decades I’ve worked across New York, San Francisco, and London, and on projects rooted in Latin America and East Asia, which has shaped how I think about products in cultural and systemic contexts.

I’m currently a Senior Staff Designer at Spotify, with a director-level scope across product design and strategy. Before that, I led UX, service, and design strategy work at IDEO in London.

My background has made me comfortable working across different types of organisations and mediums. I’ve designed for assistive technologies, public media, creative tools, media platforms, exhibitions, retail, and education—spanning web, mobile, hardware, IoT, and physical environments.